6 October 2011

Too Much Time on The Jobs

Steve Jobs was a Buddhist.


First of all, peace be with his mortal soul. That it cannot be denied.


What can be denied, and should be denied is the inevitable consumer-lite Princess Diana outpourings of mass grief that will occur in his death's immediate impact. Just because you spend $300 for what is essentially not the answer to the universe's infinite question does not warrant the acceptance that you were close to the man.


Apple Inc. is the executive producer to the bourgeois version of a televisual soap opera. Its most popular selling items have all been marketed and factory-produced to look pure and wholesome. The department stores they're sold in are meant to provide some cyber-advanced Laura Ashley Zen to the well-versed, technologically minded customer.


And on the flipside to the high street, let us not forget the working conditions in which the ants in the organisation have to endure. 


Jobs did his ardent best, much like Bill Gates, to show the world he exploited that he was one of us but doing something the American business class like to think "is a bit more special". I never believed this. Sincerity is harder to swallow if you're a chief executive of a highly successful corporation in the elite stock markets. 


I've met people hopelessly swept away with the i-phone phenomenon. They've struck me as nothing but social bores. Constantly they jangle an array of apps very much like you'd jangle a set of house keys at a newborn baby. Ten or twenty years previously they would have done the same thing only with those devices that helped find your car keys if you whistled for it. For this, I thank Mr. Jobs with a very bitter regret. 


And last of all, my girlfriend has a Macbook and I find it to be the most awkward and infuriating piece of computer hardware to navigate. It makes the simplest of tasks seem like a very boring sermon delivered in a very stale church. Give me the whistling keys any day. 



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